So, here the main point of focus is to explore the tips that can help in creating visually appealing and professional looking eCommerce site because a perfectly designed online store is a guarantee of higher sales.

However, it takes time to learn and execute the correct tips with proper planning to offer great shopping experience to your buyers. Among the bundle of tips, I have researched the top 8 tips that every online retailer should implement on their eCommerce site for enhancing the conversions and sales through it.

1.Strong and Clear Value Proposition Is Must

Value proposition is the first thing that helps online retailers to decide if people are interested in reading about their product or not. Hence, while designing eCommerce store, it becomes necessary to incorporate a strong value proposition as it will serve as the argument as to why your target audiences should purchase from your store when they have options from your rivals as well.

Most of the online stores lack the knowledge of having clear value proposition on their sites, which creates confusion among their customers to interpret what they are exactly selling to them. Here is an example of petsworld.in, an online pet food and accessories store that has an excellent value proposition on its landing page:

You can see the landing page of petsworld.in has made perfect use of attractive pictures in their value propositions.

What elements are necessary for creating clear value proposition?

• An impressive headline with clear and simple language is importance to grabbing the attention of visitors.
• Display clear buttons or banners for discounts and offers on your online store.
• Use images that could create desire among the customers to purchase them.

2.Display Images in Multiple Angles

Online stores are the places where the customers can’t touch and feel their products, but they can only read the information and check out the images of the product to take their final decision of purchase.

If you are not using high quality images with multiple angles on your product page, you might lose the chance of a successful conversion because images are something that plays a very crucial role in making your ecommerce site attractive and it also help in increasing the sales by motivating the customers.

You can see in the example given below how an online shop has used the multiple angle technique for representing the product in different angles. It will not only help its visitors in checking the look of the product in different angle, but will also incorporate sense of confidence in them that if they purchase this product, they already know how it will look in all angles.

You can also use a 360 degree video of your product that gives the perfect view of your product to your site’s visitors.

3.Create a Trusted Checkout Page to Lessen Shopping Cart Abandonment

Checkout page is undoubtedly one of the most important aspects of an online store that if created excellently ensures decreased shopping cart abandonment rates. You will be surprised to know that 7 out of every 10 online buyers put some products in their shopping cart but leave the site without making the purchase. Why is it so? This is because your online store lacks a trustworthy checkout page, which is essential for generating confidence among your customers that their confidential and financial transactions will be processed securely.

How to create a trusted checkout page?

Use a SSL certificate for your payment page that guarantees customers that their information will be used securely.

Another way to make your checkout pages trustworthy for your customers is to show the trust symbols clearly on your checkout page with a security badge like McAfee, Norton, Verisign, TrustPay etc.

4.Display All the Order Information Clearly

Often people add too many products in their shopping cart and things end up with lots of confusion. The best way to avoid this is to show all the order information clearly to your visitors. The list of information that should be displayed on the checkout page of your online store includes:

• A small image of the product along with its name and specifications
• The price of the product
• The quantity of the product
• A clear up addition of all the charges including the shipping charges for representing the total cost of the order

In the above example, you can show that the customer gets an overall view of his or her order in the form of order summary. It also shows the image of the product along with the quantity of units ordered, price, delivery details and the subtotal.

5.Don’t Forget Responsive Design

It no more a secret that mobile commerce has seen significant splash of growth in recent years and hence, when you are planning to design your ecommerce store, don’t forget to make mobile friendly or responsive. If you will not     make your store responsive, you will lose a great section of your overall site’s visitors including all your mobile target audience. Therefore, pay attention towards responsive design when it comes to creating an online store. A professional ecommerce site should look professional only when it is adjustable to the varied screen sizes of mobile devices. Select the color, background image, font, for your online store by taking care of both your desktop and mobile users.

Seamless mobile experience like the one shown above is the best way of making profit through online stores. If your ecommerce site has all responsiveness integrated in its design, it is definitely going to enhance the conversions on your site.

Concluding Note

Overall, none of the above mentioned tips are very difficult to implement in your ecommerce site. If they are executed effectively, it will not only generate sales, but will also add perfect touch of professional to your online store. Do you have more suggestions for building visually attractive and professional ecommerce store? If so, don’t hesitate to share your thoughts with us in the comment section.

The post Common Ecommerce Design Mistakes That Kill Your Conversions appeared first on Digital Marketing Agency - TIS India Blog.

After going through my recent article that covered the complete guide about the A/B testing technique, someone asked me about why I have not discussed about the tools used for implementing the A/B test accurately on the website or if this test will have any impact on the overall SEO of a website? In response to his query, I am going to shed some lights on few key tools that are used for providing simplified A/B testing functionality as an important part of the Google Analytics suite. Besides, I will also discuss about the impact of A/B testing on the SEO of a website.

If you aren’t aware of the basics of A/B testing, I will recommend you to go through my first article to brush up your knowledge about its fundamentals and why it is so important for all marketers and designers? Now, here is the brief information on the best three A/B testing tools, before moving forward with procedure of setting up A/B test with Google Analytics and its affect on SEO.

3 A/B Testing Tools Evaluated

1.Google Website Optimizer

Google website optimizer is a free A/B testing tool that is used for creating experiments for testing of conversion rate. For using this tool, you have to establish content experiments for different elements on your web pages and then Google will randomly serve the varied versions of your web pages to the real number of visitors who come to your website.

You can easily test up to 10 different variations of a single landing page. With Google website optimizer, you already know that the participants in the tests are your target audiences and hence, this tool has great advantage over other A/B testing tools when it comes to focusing on your target market.

Tips for using the full potential of Google website optimizer:

• Concentrate on receiving visitors from one web page of your conversion funnel to the other.
• Try to test things such as navigation, header, or search future to check if they are getting noticeable gains in their conversion rates.
• Always ensure to try out the latest modifications applied by your competitors to see if these changes are resulting in better conversions for your webpage or not.
• Perform the tests simultaneously to keep your web page up and increase the engagement rate of your visitors.

2.Visual Website Optimizer

Visual website optimizer is an effective A/B testing tool that offers you the easiest and quickest way for increasing your website leads and sales. As a leading optimization and testing tool, it allows the product managers, marketers, and analysts to create A/B tests without having any proficiency in HTML or technical knowledge. With this tool, the marketing professionals can easily create different variations of their landing pages and websites and then with the help of a check point editor, they could check which of these versions are able to generate maximum leads and sales. This tool also allows its easy integration with the Google Analytics and hence, you can conveniently perform the analytics of your A/B test in Google Analytics.

Benefits of Visual Website Optimizer:

• It consists of all testing basic tools such as visitor surveying and heat maps.
• It has brilliant “idea factory” that facilitates you in creating effective test ideas.
• It comes with instinctive user interface with excellent test deign wizard to assist you.
• There is no hidden fee for better functionality but all features come integrated in monthly cost.

3.Unbounce

An incredible A/B testing tool, Unbounce helps you in making impressive landing pages and testing new ideas and hypothesis. This tool claims to increase conversion rates up to 20% by implementing new design changes and ideas for A/B testing. It comes with effectual drag and drop landing page builder that assists you in creating responsive web pages without seeking any assistance from the technical team. The “code-free zone” of Unbounce tool creates and publishes a high conversion landing page in a single click.

Benefits of using Unbounce tool:

• It helps in improving the performance of your marketing campaigns by sending the traffic to a particular landing page.
• You can easily sends the conversions from your Unbounce landing pages straight to other tools  that are used by your marketing professionals because it can easily integrate with Email software, CRM’S, and Analytics platform.
• It helps in reducing time required for creating multiple variations of landing pages for A/B testing since; it can publish a live landing page within an hour.
• It does not require HTML knowledge for creating landing pages and it is hosted service that doesn’t require any type of installation.

Once, these 3 important A/B testing tools have been compared, the next step is to set up the A/B test in Google Analytics and for this we will organize the test using Google website Optimizer tool (also known as Google Content Experiments).

Setting up A/B Test with Google Analytics Content Experiments

Google Content experiment is the advanced version of Google website optimizer tool that is used for running A/B test from inside Google Analytics. For creating the test with this tool, there are some important steps that have to be followed and they are listed as follows:

 Creating New Content Experiment

For creation of content experiment, you have to navigate the Behavior section of Google Analytics, where you will find “Experiments” link on the sidebar. If this is a completely new and first experiment for you, then you can begin by clicking on START EXPERIMENTING, however, if you have already existing experiments displayed on the age, then click on the Create Experiments button and a new window will open asking for the given fields:

When you have selected the experiment and finalized the experiment objective, click on Next Step. A New window will open in front of you like this:

You can add the variations and the URL of the webpage that you will like to test and you will see the thumbnails of the web page to ensure that you are entering the right URLs. When you have filled the required details, you can click on “Next” button to proceed with the subsequent step of setting up of A/B testing.

Setting the Experimental Code

For setting up the content experiment code, you have to select either the required code for running your test or you will be given with an option to send an email to concern person who is implementing the code. You can also receive the Experiment ID that will be used in the subsequent step for implementing the experiment. You can get the Experiment ID by clicking on the option “Manually insert the code” button.

Once, the experiment ID is received, you can move forward with the next step of validating and confirming the experiment code.

Substantiation of the Content Experiment Code

This step confirms the substantiation of the content experiment code and if the code is missing, an error message will be displayed. However, you can skip this step if you want to do so, and for this, click on “Start Experiment. A pop up message comes up with the following information, “Experiment validation had errors or did not complete. Are you sure you want to start the experiment? If you are sure that your experiment is properly set up, you may continue.” However, it is advised to check the code for evaluating why the error is displayed and then you can try the substantiation once again

Running and Publishing the Content Experiments

Once the content experiments code is substantiated and you have configured it appropriately, your next vital step will be to run and publish the experiments depending on the results. With its proper execution, the users will be included in the experiments and this will help you in understanding which of these variations are receiving maximum traffic without any redirects. Once, the experiment is executed and you have come across the results, you can easily include the changes such as CSS and HTML of the original page and remove the experiments.

Now, when you have learned about the tools and implementation of A/B testing within Google Analytics, the consequent query that might pop up in your mind is that, “Does the A/B testing impact the SEO of your website”?

Does the A/B testing impact the SEO of your website?

Here are some guidelines of Google that all professional marketers should follow to avoid penalties and ranking affect on their website during A/B testing.

Avoid Cloaking, Says Google

Google has strictly posted the guidelines to the websites performing A/B testing that they should avoid cloaking and display the crawlers what type of changes are happening in your website. Ensure that you can never decide whether you have to serve the test or the content variant depending on user-agent. Always serve the original content to the user-agent and breaching with the guidelines can make your website removed or demoted from the search results of Google.

Google Instructs to Use rel= “canonical”

Google recommends the marketers to use rel=”canonical” method to make sure that the variations of their web pages should be considered by the search engines as closely related with the original URL because if you don’t use the rel=”canonical” then, it could impact the ranking of your web pages in a negative way, which is perhaps not what you are expecting to come out as the testing results.

Use Temporary Redirect 302 as an Alternative to 301

It is wise to use the temporary redirect “302” instead of “301” because it helps the search engines to recognize that the redirect is temporary and it will be there only till the time you are performing the A/B testing on your web page. Hence, they will maintain the ranking of your original web page instead of changing it.

Avoid Running Experiments for Longer Duration

Running experiments for longer duration can initialize penalty from Google. It is necessary to update your website once the test is concluded with the selected variation. Running experiments for longer than Google expectations will be treated as an effort to mislead search engines and hence, it might raise penalty on your site.

When you will follow these guidelines of Google while executing A/B testing on your website, it promises not to affect the SEO of your site, which in turn will maintain your site’s rank in search results.

Testing More Than One Thing In a Time- Is It Possible?

It is possible to test more than one thing at a time, but then it will become multivariate testing instead of A/B testing, which will also take unusually longer durations. For example, let’s say you want to test three different variations of a particular call-to-action button on your web page. In such cases, if you run a single test by splitting the target visitors on these three variations equally, you will be able to run a more efficient A/B test.

Besides, running more than one thing at a time is also more complicated as it requires more days to run and check the results accurately.

Hopefully, you must have been inspired to run the A/B testing appropriately on your website by going through this post. If you want to share your own thoughts on A/B testing, please write your comments in the section given below.

The post A/B Testing- Learning the Tools and Its Impact On the SEO (Part-II) appeared first on Digital Marketing Agency - TIS India Blog.

With the increasing popularity of ecommerce businesses over internet, the customer’s experience with the marketplace is getting more social, visual, and mobile. This phenomenon is improving the customers’ online shopping experiences, whereas it is also complicating the process for retailers and online store owners to maintain and keep up with the hottest developments in the ecommerce domain.

Appealing new customers towards your online store for making a purchase can cost five times more than retaining the existing customers. Here are some important stats that exhibit the significance of maintain the existing customers:

Important Customer Retention Stats

• You will be surprised to know that 41% online revenues are contributed by the returning customers that claim just 8% of all visitors. Isn’t it astonishing?
• Moreover, a mere 5% increase in the customers’ retention can help an ecommerce website to increase its profit by 25% to 125%. These figures reveal the importance of customer retention practices for the ecommerce businesses.
• The probability of making sales through an existing customer is 60%- 70%.
• 71% customers put an end to their relationship with the retailers or store owners with poor customer services.

From the above mentioned stats of customer retention, it is clear that instead of focusing on devising innovative tactics for attracting new customers, it is equally important to maintain the existing customers on your online store for ensuring boost in sales and revenue. For doing so, it becomes vital for the online businesses to remain aware of the key practices to retain the existing customers for assured success.

1. Make use of Customer Accounts Efficiently

Suppose you are a customer and you have already made an account on an online store. Now, whenever you want to make a purchase, you don’t have to put your shipping details and other information again and again because all your mandatory details will be saved in your account once it has been created. You can simply place an order by logging in your account with your login details. On the other hand, as an online store owner, you can keep a check on the loyalty of new customers by checking the number of customer accounts created on your website, since most of the customers prefer to checkout as a guest only if the option is available on the website.

Hence, it becomes important for you to successfully persuade your customers to make customer accounts without encumbering the conversions of new or the first time customers.

Moreover, accounts also make repurchasing very convenient for the returning customers as it provides them the ease to access their previous orders and also saves their time involved in entering their shipping details again.

2. Deliver Your Product Timely

Delivery is yet another important factor that every ecommerce store owner must emphasize to ensure customer retention on their websites. Delivery could become a pain for the customers if it is not done timely. You might sell good products by offering an impressive online shopping experience to your buyers, but all your efforts will go in vain if you have failed to deliver your products timely.

Being the owner of an online store, you must choose a trusted and loyal courier partner for ensuring that your customers will get complete information about the status of their products until they are delivery safely at their doorstep.

Kiddicare’s SMS service is one of the finest example of excellent delivery service to the customers as it keep its customers informed about the status of their products via texts and they can easily rearrange their delivery if they want because an option for doing so is also available.

Other important points that should be taken care while successfully delivering the product to your customer are listed as follows:

• The packaging of the product should be done appropriately to avoid any damage to it.
• Fast delivery options should also be offered by the ecommerce store owners.
• Set and meet your customer’s expectations

3.Offer Great Customer Service

Great customer services help the customers in avoiding the waiting queues of the call centers and it also helps in adding a more personal touch. Only the design of your ecommerce website and your wide product range is not sufficient to lure the customers but you must offer great customer experience to them for ensuring improved customer retention percentage on your online store.

For example, if a customer ordered a product from your store, and you have provided all the essential details to the customers about the product without any hidden cost, it will help in developing a long term relationship between you and your customer.

Here is an example of Oasis, which opens an online booking service for offering in-store advice to its shoppers:

Other significant ways of offering great customer services for ensuring customer retention are:

• Enhance your email customer service
• Enhance your website with effective ecommerce conversion optimization strategy
• Satisfy your customers with their queries
• Offer them easy and free returns
• Offer them refundable schemes

4. Execute Customer Loyalty Program

It seems to be one of the perfect ideas for retaining the existing customers on your online store. Rewards are always considered as one of the most effective way of improving online marketing experience. You can offer rewards to your customers based on their loyalty and for implementing this strategy, you can develop a loyalty membership option on your online store. This is a very successful way of guaranteeing improved conversion rates and revenues through repeat purchases.

Here is an example of an online Pizza store that offer a Free 2Z pizza to its customers on purchase of any two items listed on its website:

You can reward your customers for their second purchase from your website or you can also present them rewards on a set dollar figure spent while purchasing from your website. It will encourage the existing customers to make purchases from your online store again in future.

5. Email Marketing

Email marketing is a successful way of boosting return shopping on your ecommerce store. Email is measured as the perfect medium for contacting your existing customers and reminding them of your ongoing offers. If you have a customer retention focused email marketing tactic, you can send emails to your target customers about the ongoing discount and offers on your website to encourage them to generate leads and sales on your online store.

If a customer has not made a purchase from your website for long, you can use this strategy to generate tempt within them to return back to your store.

Ebay.co.uk sends an email to one of its customers reminding the winter offers running on its store. This is one of the perfect examples of implementing the email marketing strategy effectively by an online store:

6. Improve Social Engagement

Social media platforms not only help in improving the traffic on your online store, but it is also an ideal way of enhancing your customer retention.

There are two reasons as to how social media engagement helps in retaining your existing customers for ensuring repeat purchases:

It offers a platform where you can interact with your customers on daily or weekly basis, which is important for reminding the customers about your brand and offers.

It helps in revealing your loyal customers as the people who have liked or followed your Facebook business page have chosen to connect with your brand in personal way.

Now, you can use both these points to encourage your customers to make repeat purchases from your store by telling them about your latest and ongoing discounts and offers.

7. Keep Record of All Customer Interactions

Keeping a record of your customer interactions is important because it helps in evaluating the channels that contribute leads to your websites. Now, you can focus on these channels for bringing back the existing customers by reminding them of their purchases through emails and offers. You can understand what customers have purchased from your website and you can suggest them similar products or can also send offers and other lucrative appeals to drive them back to your online store. If you were successful in offering great experience to your customers with their first purchase, your offers and appeals will definitely bring them back to your site.

These practices are considered as just the beginning to the efficient customer retention for an online shopping store. Customer services are very vital to the success of your ecommerce business. Therefore, thinking out of box and implementing these strategies will surely help in retaining your existing customers to your online store.

The post Best Customer Retention Practices for Improving Ecommerce Sales appeared first on Digital Marketing Agency - TIS India Blog.

As seen from the last 3 years, ecommerce sales shoots up to all time high during the Christmas shopping season (Nov1-Jan31) making it the most profitable time of the year for online merchants. Projections from various sources indicate that in U.S, consumer spending surges during Pre-Christmas weekend and this year (in 2014), the U.S retail sales is likely to increase by 4-4.5% (~ from $981 billion to $986 billion) by the end of the quarter.

With festive season catching up fast, how should you tweak your online store to give your customers the most exciting shopping experience while fetching maximum sales? In this post, I’m sharing top 18 ecommerce website optimization tips that can increase the conversion rates of your e-shop by up to 40% more, if implemented rightly. For your convenience, I’ve listed all the tips under 3 major categories – ecommerce website design & user experience, promotional marketing/email campaigning & ecommerce SEO tactics along with live examples so that you don’t miss any single aspect while prepping up the whole store to boost sales for the big Christmas shopping carnival.

18 Ecommerce Optimization Tips

Tip 1 – Get a complete festive makeover – Christmas Theme, Banners & Imagery

Ask your website designer to use a themed background with a golden, silver, green or red colour scheme and create beautifully styled banners. You can also get a completely custom designed theme by hiring dedicated resources from professional website design companies. While most of them are busy this time and have already stopped taking ecommerce projects for Christmas 2014, TIS India will be taking up overseas projects from ecommerce merchants worldwide till the end of November 2014 so that shop owners across the globe can cater to the last minute rush easily !!

 Tip 2 – Create an effective mobile-optimized landing page to promote product sales on Black Friday, Super Saturday and Cyber Monday.

Creating targeted content-specific landing pages convert better than homepage when it comes to exclusive promotions and sales especially if you’re planning a PPC ad. Get an attractive responsive landing page design for Black Friday, Super Saturday & Cyber Monday deals. Don’t forget to include some of the key landing page elements like Header, Body copy, call to action and trust elements (testimonials, return policy etc) while designing a landing page.

You can also download some popular Christmas Landing Page templates like Noelle, Feast, XMAS Season, Gadget, Mistle Toe etc from Themeforest.

Example – Last year Tesco, the biggest online retailer of electronic devices used the below Landing Page with a countdown in their PPC Campaign which highlighted their products and ranked their website 5^th in the paid search index, just after Amazon, Apple, Techradar & Kobo. The sale targeted Cyber Monday – the busiest day of Christmas weekend in US & UK & ended up with an exponential boost in revenue.

Tip 3- Create Easy cum Quick Path To Conversion – Point shoppers in the right direction by making navigation shopper friendly

Make sure you make the navigation easy enough to help visitors reach the most relevant product they’re looking for in no time. Using website architectural organisation as a sales tool will make it even easier for visitors to stop by.

Optimize the no. of clicks by mapping the whole user navigation so that customers can find your products easily & quickly, like if you’ve just one subcategory for a product, remove the subcategory and place the subproduct under the top-level navigation category only.

Say, For example – If there’s a top-level-category Christmas Decor and you just have Christmas Trees to sell under this category, then instead of making a complicated navigation like Christmas Decor à Christmas Trees & creating a separate page/link for both; list down all the Christmas Trees directly on your Christmas Decor webpage. This will make it less-time consuming for the shoppers.

Promotional Marketing and Email Campaigning Tips

Tip 4- Make way for Consecutive Sales – Highlight the kick-off of Christmas by offering Thankyou Gifts to your loyal customers

Last year, ecommerce website Totes-Isotoner positioned a 50% off as a thank-you gift to their customers by scheduling a second message immediately after a customer bought something from them. The message looked like this – 

This “thank you” message delighted their customers upto an extent that they kept on purchasing more & more and in turn the website was able to boost sales upto a great extent.

Tip 5 –Spot the “Bestsellers”, “Favorites” and put them in exclusive sections like “Deal of the Hour”

Research the top-picked gifts, top-rated products or the most trending items on your website that have received best ratings/reviews from customers. Tag them under brand exclusives and showcase them into sections like “Deal of the Hour” with a countdown. This is a great way to prompt visitors to take actions almost instantly.

Tip 6- Optimize your Paid Advertising Campaigns

Research shows that 50% of all ecommerce sales on Christmas are now driven by Search advertising. So, don’t follow a “one-strategy-fits-all” approach here and assign different bid levels for each advertising campaign. Before campaigning, research the right data & plan which high-value products you can monetize on for gaining maximum returns. Use some conversion-tracking tools also to know the success %age of each campaign and understand how you need to change bids based on the performance of keywords (Cost-per-click bids). Use competitive intelligence tools to find the best keywords that you can target for selling products on Christmas. Also, don’t forget to create dedicated landing pages relevant to what you’re selling through the ad.

For example – if you’re selling an iPhone with a PPC ad with keyword like – Buy pocket-player at 50% off –Xmas exclusive offer; you can plan a landing page something like this 

Bonus Tip–  For executing effective PPC Campaigns to get maximum returns on your investment, always avail services from a PPC advertising agency who is a Google Partner and comprises Google Adwords Certified Professionals only.

Tip 7: Start Email Campaigning on a high frequency

Email marketing still remains the most effective way of reaching out to customers. The biggest evidence is the Direct Marketing Association that claims email marketing campaign has a 4300% impact on ROI. So, plan exclusive email campaigns for the pre-Christmas weekend rush especially for Cyber Monday, Super Saturday and Black Friday by creating newsletters with suitable imagery & catchy subject lines.  But remember to space your campaigns decently so as not to end up annoying customers. Map out the suitable dates for sending campaigns and make distinct campaigns everytime. Also, include links to get customers back to your product pages while designing the newsletter. One amazing idea that can fetch you even more conversions is by implementing an email remarketing strategy after tracking the success of previous campaigns and use effective email tactics to reach out to people.

According to recent data report from Exact Target, a large chunk of merchants miss sales opportunities due to the inability to use effective email campaigning tactics & messaging. 

The data clearly shows that how important it is to implement all the five email tactics wisely to produce “excellent returns”. For Christmas sales, just focus on the 4 strategies like Loyalty email, Welcome series, Browser Retargeting and Abandoned carts.

Tip 8- Ramp up for the social media rush, earn “Word of Mouth” sales and allow endorsements from other customers

Social care is the major factor that influences customers. Besides this, adding product ratings and review sections to the website can build up trust and will allow customers to make ‘more informed’ purchases while enabling them to recommend your products within their social circle. Ask shoppers to make word of mouth recommendations by offering them special Christmas gifts or you can plan some group purchases for better response. An amazing idea is to allow shoppers who use social media networks like Facebook to access customer service or seek shopping advice through Facebook timeline/comment/post just like NM Incite did last year. Also, encourage positive customer reviews by offering them rewards. Here’s a screenshot that will give you an idea how to do this.

Example – Below is a screenshot attached from an ecommerce website that sells baby products & accessories. Look at the highlighted top message that they incorporated in their website to reach more people, build loyalty and boost sales

SEO Ecommerce Website Optimization Tips – Tweak your SEO strategy for Mega Christmas Sales

With Panda 4.1 rollout, it is necessary to tweak your SEO strategy before-hand if you don’t want to lose sales on this big shopping season. Apart from the 4 tips shared below, you can read this blog on Ecommerce SEO Tips to drive more sales- 10 Secrets shared that explains 10 quick tricks to optimize website for search engines using examples from popular online stores.

Tip 9 -Make your product and category pages more unique, engaging and relevant

Now the Google search engine is no less than a human and will turn off if you offer irrelevant product pages that don’t add any value. Take time and write effective product descriptions for what you sell. Don’t clutter the content here and there as Panda 4.1 will slam the websites that look like a content farm

Tip 10 – Freshen up your website with Up-to-Date content for more visibility

Update the whole content of your website to get ready for more Christmas cheer. Tailor your content according to relevant industry, link popular sources and sync your content publishing efforts with social media as well to create maximum impact.

Tip 11 – Solve the Duplicacy issue – Don’t end up selling the same Christmas gifts on 4-5 similar pages

Run link tests especially on the landing pages designed for conversion. Visitors should not end up on the similar product pages while looking up for the same product. Use canonical versions to be safe and tag the “child” pages with a ‘noindex, follow’ in your robots.txt file.

Tip 12 – Handle Removed Products – Have a Broken Link Check & handle pagination properly

Broken links are the worst thing that can happen to your ecommerce site and costing you sales. Identify them and fix them before launching the new store.

Tip 13 – Test Server Load

The last-minute rush can crash your website. To avoid this, pre-check whether your site is equipped enough to handle bulk visitors. You can detect this by signing up free with Load Impact and check it via running 5 free tests per month.

5 Bonus Tips to make your online store “stand-out” this Christmas

Here, I’m sharing some bonus tips to help you ramp up your ecommerce store for more sales.

Tip 14 -Offer Free Christmas gift wrapping service

You can offer Free Christmas gift wrapping service along with Free Delivery.

Tip 15 – Create a Christmas Gift Purchasing Guide

How about creating a Christmas Gift Purchasing Guide for customers and showcase selected products that can make up the best gift according to different age-groups.

Tip 16 –  Launch E-Gift Vouchers

You can Launch E-Gift Vouchers and outline the benefits of choosing a voucher as a Christmas gift and surprise friends. You can also lure customers by giving Cash Back Offers on selected range of credit/debit cards.

Tip 17 -Launch a Christmas competition

Competitions will help customers win free stuff. This will get you extra visibility & potential traffic straight on your website.

Tip 18 – Promote across multiple channels

You can promote your store and offers across multiple channels for extra visibility.

Wrap Up

Big Christmas bucks are eagerly waiting for you!! So, it’s high time that you take action and touch up your ecommerce site to gear up for the biggest shopping carnival. Tell us in comments how’re you planning to cash visitors this Christmas?? If you have any questions or queries, you can take actionable advice from our ecommerce consultants. Happy selling!!

The post Sell Upto 40% More This Christmas With These 18 Ecommerce Optimization Tips appeared first on Digital Marketing Agency - TIS India Blog.