If you want to run multiple Facebook ads and also want to have greater control over them, then power editor is an ideal tool for you. This tool can provide you with plethora of advance options that are not available in Ads Manager. With the help of power editor, you can edit, create, manage and optimize campaigns, ads, and page posts in bulk, across a large number of different pages and ad accounts. Here are nine reasons why Facebook power manager is better than traditional Ads Manager:

1. Efficient Targeting of Device

Traditional Ads Manager lets you choose whether to advertise in the Right Column or the Newsfeed. But, Facebook power editor lets you target mobile devices or desktop Newsfeeds. By using this powerful tool, you can save your lots of time as well as money. Further, mobile ads may produce a much greater return, so there is no need to waste money on desktop.

By using Power Editor Tool you can choose to restrict ads to the mobile devices that are connected to the Wi-Fi. You can also target mobile device categories such as “feature phones only,” “all mobile devices,” “android devices only,” and “iOS devices only.”

2.Target According to User Interests

With the help of Facebook editor, you can target according to the interest of users. This tool provides you options that help you to target the audience with the content in context of the advertisement. Following example shows the targeted users who have liked Samsung Smartphones and might be interested in other products of Samsung too. You can see how multiple other options pop up while you put anything under ‘Precise Interests’, which Facebook thinks is relevant to your targeting based on your selection. Facebook is trying to merge both of these options under Power Editor for the simplicity of ad creation.

3.Save and Reuse Your Audiences

If you want to target previously used audiences, other than lookalike or custom audiences, you must manually recreate them in the Ads Manager which is a painful and time-consuming task. But, this problem is resolved in Power Editor, as you can easily save an audience to easily reuse it down the line.

4.Tag Campaigns for Better Organization

By using Power Editor you can filter and organize your various advertising campaigns by tag. If you want to tag a number of campaigns related to a specific product or promotion, you can tag the campaigns and filter by the tag later to promptly find all the related campaigns.

As you add campaigns, it becomes more valuable to tag these and organize these into groups. Creating one or more new tags for a given campaign or adding existing tags that you have already established is quite easy in power editor.

5.Create “Dark Posts”

Another feature that Ads Manager doesn’t offer is the creation of “Dark Posts”. With the help of Facebook power editor, you can easily create “dark posts”, which are unpublished posts that you can use specifically to create ads. It is extremely valuable for split testing ads to the various audiences.

6.Write More Copy

The limit in Ads Manager is 25 characters for the headline and 90 characters for the body text to ensure the text is not truncated wherever it is rendered. In Power Editor, you may design ads that have more characters: up to 500 characters for the desktop News Feed and up to 110 characters for the mobile News Feed. It is important when you need just a few extra characters and you are not as worried about the truncated messages.

7.Bulk Editing

When you have a wide array of ad sets or ads, and you want to modify them, it can take your lots of time. With the help of bulk editing, you can easily check the ads that you want to update, and the changes will be applied to all of them– at once. In the same way, you can also enjoy the feature of bulk import which gives you the ability to set all your ad settings systematically in the Excel sheet, and then import it.

8.Conversion Tracking

It is quite important to measure the investment on social marketing and there are various tips available to increase return of investment. However, Facebook also offers conversion tracking pixels which allow you to see the business objectives that your Facebook ads are meeting (or not meeting), but they are different on Power Editor.

The regular Ads Manager only permits you to track a single objective, such as white paper downloads. On the other hand, Power Editor lets you follow your progress on multiple ones. This feature of Power Editor is important when you have several calls to action.

9.Optimized Bidding

Ads manager tool offers CPM, CPC, and Optimized CPM bidding options, but power editor is different. With the Power Editor, you can actually optimize your bid more -by manually setting clicks, social reach (the number of times your ad shows to the friends of your audience) or actions (comments, likes, shares, installs etc). It will allow you to see more clearly what you actually pay for and a great advantage over the Ads manager.

In Power editor, you can select the bidding options from the following:

• CPC
• CPM
• Optimized CPM
• Automatically Optimize for Actions
• Manually Configure Objectives and Bids

You control your ad spending and return on investment as long as you know how to customize your bid effectively.

Conclusion:

Power Editor is designed for heavy usage of ads and to scale your ad campaign means that you should manage and create your ads in a very clear and systematic manner. It is a versatile tool for managing and optimizing your Facebook marketing and is definitely better than regular Ads Manager. The traditional Facebook Ads Manager is also undergoing updates similar to Power Editor, but Power Editor still remains the best choice for many for advanced targeting of audience. Which feature you love about Facebook Power Editor? You can share with us in the comment box.

The post Facebook Power Editor: A Powerful Tool for Online Marketers appeared first on Digital Marketing Agency - TIS India Blog.

As confirmed by the Reuters reports, Facebook has chosen to end its long time bonding with Microsoft Bing by quietly dumping the search results from Bing in its recent search update this week. With this new update, now you won’t be able see the Microsoft Bing results on the Facebook’s on-site Graph product.

As per to the statement given by Facebook to the VentureBeat, the social media giant is currently not displaying the search results of web in the Facebook Search because it is concentrated towards assisting the Facebook’s users in finding the posts and images shared with them on its platform. However, this statement further also includes that that the social media giant will continue its long time bond with Microsoft in other areas.

While Facebook has been constantly involved in helping its users finding people and information of their interest, but since 2008, it has also started serving with web search results to its users in collaboration with Microsoft Live search until 2010, when it has integrated Microsoft Bing for giving the search result services.

In 2013 only, Facebook has highlighted Microsoft Bing as part of its Graph search,this step was taken to supplement Facebook’s search results with that information that might not be considered as part of user profiles like music result, weather, etc. With the end on this collaboration with its latest search update this week, Facebook seems to be gearing up for taking its next move by focusing on its own search tool because recently Facebook has updated its search tool to help the users find particular posts rather than searching for pages or users first.

While Microsoft might not be happy with the steps taken by Facebook on dumping its search engine, Bing, but the move is quite interesting and astonishing as well because it saves people from seeing lots of search results from the wider web than just seeing the results of Facebook particularly. It also means that from now onwards, Facebook users are unarguably going to have a better experience.

It’s too early to predict anything in advance, so it is better to wait and see if Facebook is getting geared to introduce some more advanced search features in its own tool. Hence, for the time being stay tuned with our latest and imminent updates about this ne search update of Facebook.

The post Facebook Dumps Microsoft Bing, Favors Its Own Search Tool appeared first on Digital Marketing Agency - TIS India Blog.

Just like Google has made it tougher for the search engine optimization (SEO) experts to optimize their websites for higher rankings in search queries via its algorithm updates, it seems the competition in the social media world is also becoming harsher with every passing day. Gone are the days when you can simply develop your presence on social media sites by adopting simple ways of social media marketing. With more and more businesses showing inclination towards social media platforms for promoting their brands, social sites like Facebook has hurdled their way by introducing astonishing changes. Recently, Facebook has banned its long time favorite feature, “Like Gating”, from 5^th November 2014 onwards.

Now, the liberty of instructing people to like pages before unlocking content on their websites has been snatched away from the brands as Facebook has asked them to use more authenticated ways of engaging their target audience. This ban was followed subsequently after the announcement made by Facebook in early August 2014. According to the announcement details, Facebook has planned to remove the “Like Gating” for enhancing the user experience of Facebook users.

What’s This Declaration of Facebook Covers?

Like Gating was introduced to help the businesses in expansion of their brand’s identity by gathering likes for their Facebook pages, but majority of the businesses failed to implement this technique correctly for their brands. Hence, finally Facebook has banned the “Like gating” from November 5^th 2014 onwards.

The declaration made by Facebook to ban “Like Gating” covers two main changes that were planned to implement while removing “Like Gating”.

These two changes were:

• A Policy Change
• An API Change

What’s there in Policy Change?

For implementing the policy change, the announcement covers, “You must not incentivize the people to use the social plugins or to like your page. This includes offering rewards, or gating apps or app based content on whether or not a person has liked a page. It remains acceptable to incentivize the people to login your app, checking at a place, or enter a promotion on your app’s page”.

This change was introduced by Facebook with a purpose of developing a long term and loyal relationships between the businesses and their target audience. According to Facebook, they do not want the people to like the business pages artificially but they want them to like the pages only if they like the brand or the content displayed on those pages.

What’s there in API Change?

According the API change, the third party applications are no longer capable of reading whether a Facebook user has liked the business pages or not because Facebook has removed the ability of third party apps for doing so.

The introduction of the API change along with the policy change clearly represents that these were launched for discouraging the businesses and brands from seeking the help of third party apps to know if the user has likes their pages or not. Moreover, it will also let them discover more authenticated ways of engaging their target audience.

Facebook wants that the users like brand pages only if they really “like” those pages and not because they are promised with some offers or freebies. Ultimately, the aim of Facebook is to enhance the experience for both the advertisers and the users.

Why it is Logical to Ban “Like Gating”?

It is not like businesses have used the “like gating” only for buying likes in exchange of offers and freebies, but most of the reputed brands have used this technique to offer relevant content to their clients in exchange of the likes. I have visualized many of the reputed brands offer eBook in exchange of like that contains information related to their services and products. Users too find these offers useful for them, but this is not always true for all cases. In case of majority, the businesses failed to use the like gating feature efficiently. Instead, they have been using this feature for running a contest and then they offered prizes that were not even relevant to their brands as well, which was really not good at all.

What’s the main problem existed with this type of like gating process? The main issue was that this is not done in exchange for relevant content, neither these businesses had any tendency for offering their brand’s content in their News Feed.

You can compare the like gating with the website lead magnets where the relevant piece of content is offered in lieu of an email address, but again the value of like gating was less than the website lead magnets since it was using incentive in exchange of likes, while lead magnet has employed a legitimate way of list building.

How Like Gating Negatively Impacted the Brands?

The negative impact of Like Gating was far more than your expectations and also beyond the number of likes you have received until this date. According to Facebook research study, an average user could view 1,500 stories in a day while the algorithms of Facebook have brought this number to a sensible digit of 300.

The high quality and relevant content must be surfaced at a desirable place for all Facebook users and Facebook use certain signals for determining the number of users seeing different posts. However, Like Gating has completely created lots of confusion in those signals, due to which Facebook was unable to know if a user is certainly interested in getting content from a particular brand or not.

Therefore, the banning on Like Gating is aimed to preserve the value of the “like”. If users like pages for incentives instead of getting high quality and relevant content, then it will harm the user experience, which clearly decreases the user engagement time span on Facebook. This will also impacts negatively to the advertisers because they require the users to be available over their Facebook page for a longer time to target them.

Moreover, the value of targeting the audiences needs to be preserved for the advertisers as well because if we target the audience of our competitors who have just liked their pages in return of some freebies or offers, then there is no value of targeting those audiences who have no interest in the brand’s services and products.

What to Do For Setting Your Organic Search Strategy?

Ban on Like Gating is not the end of the world for the social media marketers. Being a social media professional, you must know that your fans will always be those who like your brand and care about your services and products. However, you must accept the truth that there will be complexity in increasing those number of loyal fans particularly if previously you have used like gating for gaining your fans’ likes.

No matter what measures you will take for improving your organic search strategy, but you first need to set up an effective and persuasive value proposition. The API changes introduced by Facebook will only impact the Like campaigns that are currently running hence, if you don’t have any active like gating campaigns, you don’t have to worry for the consequences.

The point that you have a Facebook page representing your brand’s identity is not exhibited by the number of likes that you have gained through like gating campaigns, but it’s time for you to write convincing and appealing content for your Facebook business page so that the audiences can get encouraged for liking your content and your page as well. It will help in increasing the number of loyal fans for your page, who will really like your brand and your services.

These new changes done by Facebook might not help in enhancing the number of likes on your page, but you can easily understand the importance of loyal fans, who actually like your page because of your brand and its services.

The post Facebook Bans “Like Gating” – How to Reset Your Organic Like Strategy? appeared first on Digital Marketing Agency - TIS India Blog.

Sometimes, I wonder how Facebook has dominated the internet world with its unbeatable presence. For a successful online business implementation, social media marketing over platforms like Facebook has become a requisite need for all organizations. If you have experience of working in this digital era from years, you must have been aware of what these Facebook insights are and how their evaluation help in founding a brand value in this highly competitive marketplace.

In this internet driven atmosphere, social media marketers have become an integral part of any business organization because they play the most considerable role of monitoring and tracking the metrics of social media platforms like Facebook and reporting those measures to the managers for further evaluation on daily basis.

Now, the first question that strikes in your mind is that how the measurement of FB insights helps in business branding. Another remarkable query is that whether the experts are reporting only the likes to the managers or they are just filtering the data to report only that information which is vital for effective business branding process. Customer centric marketing strategies yield the best results. However, before discovering the right answers for these questions, it is equally crucial to know what metrics are used for measuring Facebook Insights and why you need to measure the performance of your Facebook page.

While evaluating the promotion of any business via Facebook, it is noteworthy to comprehend how many people reach your post, how many of those were able to engage with your post, and how many clicks the post has received from them.

On the other hand, if you want to evaluate the Facebook metrics with better precision, it is important to extract the export files for scrutinizing the useful statistics.

You can easily follow some simple steps to find out the export files. The steps are listed as follows:

• Login your Facebook business page.
• Click on the “Insights” that can be sighted in between ‘Activity’ and ‘Settings’ options on top of the page.

The web insights will be displayed, as shown in the Figure given below:

• Click “Export Data” button located on the top right corner to view the documents, which are not displayed in the Web Insights window, as shown in Figure listed below:

The Exports Insights Data dialog box will open asking you to tell Facebook what you want to export.

• Select “New” radio button under SELECT EXPORT option displayed on the Exports Insights Data dialog box.

Keep the data range as default.

• Select “Excel” radio button under SELECT FILE FORMAT option and “Post level data” radio button under SELECT DATA TYPE option to download the FB insights of your business page, as shown in the figure given below:

You can download both page level data and post level data to get a better accuracy of your FB page insights however, you will have to download both these data separately by selecting the options one by one.

Although there are various metrics used for measuring the FB insights for your business growth, but we will discuss about the most remarkable metrics in terms of their ratios, which are used for monitoring and tracking down the performance of FB pages. Let us know why these ratios are important and how we can measure them.

Consumers vs. Total Reach

Reach is the only metric that provides the gist of the performance of the post whereas Consumer is the metric that helps to evaluate the number of users who saw or click anywhere on your post in the form of like, share, comment, like click, video play expand comments, click  profile of commentator etc. The ratio of consumers to the total reach reveals the influence of your content over the visitors of your Facebook page.

For evaluating this ratio, two statistical measures are taken into consideration:

• Lifetime consumers: It refers to the number of users who generated clicks on the FB page
• Lifetime total reach: It refers to the number of users who has visited the FB page without generating any click

This ratio signifies the number of users who have clicked over a post to the number of users who have just viewed the post.

Why this ratio is vital: Measuring this ratio is very vital for a Social Media marketer because it helps in evaluating how a specific post engrossed clicks by taking in account the total users who saw this particular post. In this ration, the complete concentration is on the number of users reaching over FB page instead of clicks only.

Consumptions vs. Impressions

The statistical measures used for calculating this ratio are:

• Lifetime consumptions of a post: It refers to how many times a post was clicked by the users
• Lifetime impression of a post: It refers to how many times a post was seen by the users

This ratio signifies the percentage of time and not the users that was spend on clicking the post over the percentage of time it was seen by the users

Why this ratio is vital: This ratio plays a prominent role in evaluating the measurement to find out how many clicks a particular post has received regardless of the number of times people who saw this post. You cannot decide success and failure of your Facebook promotion based on the number of clicks only because we cannot ignore those factors, which significantly influences the impression as these impressions are responsible for generating the effective clicks in a day or a week.

Apart from these two vital ratios, one more important ratio helps the social media marketers in getting a better interpretation of their Facebook page insight, which are Engaged fans vs. Likes. This ratio gives a better representation of the number of fans who have engaged with your post in terms of likes as well.

Engaged Fans vs. Page Likes

Engagement is the true measure of how your content communicates with your audience and an engaged fan will not necessarily click on your post but he or she might view your post or generate a story from your post.

The two important statistics used in measuring this ratio are:

• Lifetime people who have engaged with your post: It means total number of people engaged with your posts or page.
• Lifetime total likes: Total number of likes received by your Facebook Page.

This ratio indicates percentage of fans who clicked on your post without considering whether they view that post or not.  It has a direct influence on your EdgeRank and perceptibility.  Rather than just being a ratio, it is the barometer for reading the success of your content.

Like denotes that someone has clicked like button on your post either through your FB page or through a website that prompts to your FB page.

Engaged fans are represented by the number of “Talking About This”, which is displayed next to the Like button on a Facebook page. It actually denotes the number of fans who are interacting with your Facebook page. This includes activities such as likes to a post, comments, shares etc by the people who visited on the page. Let us take the Fan Page of Lionel Messi to illustrate the actual meaning of this ratio in the figure given below:

In the picture displayed above, you can see that the Fan page of Lionel Messi has 843,311 likes while 152,120 people are talking about this.

The Engaged fan vs. Likes ratio for this Facebook page is 152,120/843,311, which is a great example because it clearly indicates that this page is successful in engaging people over it and has carved a successful niche of those fans who have liked this page.

Why this ratio is vital: The ratio offers a better idea of the percentage of your fans who holds interest in your posts whether they liked your posts or not. If you evaluate this ratio, you will know what to implement to make more people engaged with your posts because engagement of fans is very important for the successful branding of your business.

Fan Stories vs. Fan Impressions

Fan stories are those stories, which are generated when a fan or a visitor likes, comments, share your post, responds to an event, or answers a particular question. You can evaluate the fan stories within Insights in the How people Are Talking About Your Page section, where you can see graphs displaying the likes, shares and comments:

On the other hand, Fan impressions are those impressions, which denote the number of times a post is displayed to the fans without being clicked by them. Therefore, the two most important statistics used for evaluating this ratio are:

• Lifetime Post Stories: It denotes the numbers of times a post generates stories likes, comments or shares from your fans
• Lifetime Post Impressions: It denotes the number of time a post is displayed to its fans.

This ratio represents the percentage of times a post is viewed by your fans that resulted in stories.

Why this ratio is vital: While a click shows the interest shown by people towards your post but clicks that results in stories makes your post viral over social media platform, which ultimately help in popularizing your business brand among your fans. It also reflects the capability of your content to motivate a second action, which serves as the endorsement base for your business.

Measuring your Facebook Page performance to know the popularity and branding status of your business is of utmost priority for the success of businesses. However, instead of performing the FB Insights metrics evaluation manually, you can use free tools like Simply Measured and Page Analyzer but it is important to choose paid tools like Wisemetrics, Pagelever and PostAcumen for better results and enhanced accuracy. Overall, it is very significant to make wise decision regarding the choice of Facebook Insights metrics so that you can promote your business well over social media platforms thus taking your business productivity to new levels of success.

The post Facebook Insights – A Powerful Social Analytics Tool appeared first on Digital Marketing Agency - TIS India Blog.

As our beautiful planet opens its eyes to the FIFA World Cup 2014 on Brazilian soil, social media sites are gearing up with new features to entice more audience. These features offer football audience, which stretches across the globe, all the latest highlights and information from the World Cup in real time.

The social networking giant, Facebook, is also trying to attract advertisers, by claiming that its user base is the world’s biggest platform. Facebook states that 500 million users fall into the category of soccer lovers.

This figure is based on page likes by its users, and it is almost double than monthly active user base of Twitter, which stands at 255 million. Facebook says that nearly 40 percent of its 1.28 billion users are football fans and its FIFA World Cup page alone has 20 million followers.

This is definitely good news for marketers because if they have an effective social media marketing strategy, Facebook can be a hot spot for them to advertise their business. In addition to this, bloggers can optimize blog content for social media for effective marketing through compelling and apt content.

On 10 June 2014, Facebook added new features to help its umpteen football fans to follow the FIFA World Cup, which is from June 12 to July 13. Now, Facebook users will be able to keep track of their favorite players and teams during the tournament in a special World Cup section, called “Trending World Cup.” This hub is available on the Web as well as mobile devices and will include:

• Scores and highlights from matches
• A feed with real-time posts from friends as well as from relevant teams and players
• An interactive map, which displays the geographic location of football players’ fanatics across the globe

This tool also offers a game calendar on the right-hand side of the page with time, date and a countdown. Below it, a few links to team’s Facebook profiles are presented.

Rebecca Van Dyck, head of consumer marketing at Facebook, said that this World Cup hub will also be available on “feature phones.” But, in feature phones the section will be “less graphical” than what’s shown on smartphones and on the Web; however it will include the same information.

Facebook has also launched a page called “FacebookRef”, which will serve as an official referee who comments and gives substantial inputs on games. Facebook opted for a countdown to present this unique feature, with videos of a man in his mid-fifties. The name of man has not been released and he only shows his face. This man has the responsibility of keeping Facebook users engaged with his prolific and thought provoking comments on the FIFA World Cup.

According to FIFA, the tournament organizer, an estimated 909.6 million viewers had watched at least one minute of the Word Cup final in 2010 when Spain beat the Netherlands. In comparison, at least one part of the opening ceremony of Summer Olympics 2012, was watched by nearly 900 million people. That means the presence of your business on social media channels can prove to be lucrative to your business.

Facebook had just 500 million users in 2010, when the last FIFA World Cup took place in South Africa. Now, the same count is of only football fans (people who have “liked” a team or a player) on this social networking site. This shows that social media is spreading its wings with great pace and becoming favorite activity among people. Therefore, it’s high time to learn and adopt some effective social media marketing tips, so that you can promote your business efficiently on social media and pump up your sales in prompt manner.

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The new Facebook Graph search has the Internet gurus talking about. That may be because the feature affects users differently. A business Facebook page may get different results than a personal page. This new feature may have significant social media marketing benefits for businesses of all sizes.

Defined
Essentially a Graph Search gives the user visual search features for people, places, photos or interests. It is a compilation of information offered by friends, or by public information available on Facebook. The information available to users is categorized according to the number of Likes it has gotten.
Essentially, the tool gives you access to information more easily. For instance, when traveling, you could use the tool to find friends, businesses, restaurants or interests in that area.

Opinions
Internet analysts suggest that the sharing of data between friends could be powerful, but could also have it’s drawbacks, as the average user may have little data to share – or could offer bad results or those that are irrelevant.

However, from a business point of view this could be good news, especially for those business pages that have hundreds and thousands of likes. This may offer great social media marketing opportunities, allowing businesses to market to specific groups more efficiently. McDonald’s could market to a group of fans who go to a local football game on Monday night. So if you are an advertiser with a good reputation and one who has a lot of fans this new Graph search could be very beneficial.

The Benefits
The new Facebook Graph search can help businesses in two ways; first by getting their information exposed and allowing people to find them; secondly, by offering a platform rich in research and development opportunities.

The Research Opportunities
For businesses of all sizes conducting research on a market or on product development can be very expensive. Think of how expensive it is to find a group of people to tell you what they like or dislike about a product. Just think of all those mall polls, or surveyors who come to your house. How many times have you turned them away. Graph Search, on the other hand, is driven by information that Facebook users make. These users freely give their opinions about their likes and dislikes without a company even needing to ask. This graph allows researchers to search through the public data freely available on Facebook.

The only drawback to using the Graph search is that it renders different results for different users, so companies will need to have multiple user profiles to build up their relevant research needs.

The Lead Generating Benefits
Graph Search also increases your opportunities in finding targeted leads. It allows you to target audiences in specific segments based on location, their likes and what their friends likes are. This new tool, according to Brian Blau an analyst at Gartner, could give businesses a better signal of a Web user’s interest.

The Offer
While this new graph search could be more of a social media marketing advantage to online marketers than it is to the average social user, Facebook, has yet to say whether this new beta-testing graph will be offered to advertisers, giving them the ability to target consumers.

Still, website designers and owners are getting their social media pages ready to take on new likes and fans. If the graph is ever offered to advertisers, they better be prepared when the moment is right. You may want to get help from a social media expert to make sure your fan base and likes pages is ready to take this new challenge on.

The post How Facebook Graph Search Beneficial for a Business and a User appeared first on Digital Marketing Agency - TIS India Blog.

In one of his interviews, social media marketing guru Gary Vernaychuck that Facebook will become Google’s closest rival in the search arena. With the rollout of the Facebook Graph Search, it seems that his prediction is not that far from coming true. Recent events have proven how the different aspects and practices of online marketing are converging and the release of the Facebook Graph Search is by far one of the strongest examples of this.

Facebook Graph Search Defined
Combining information shared by a user’s network of friends plus the all the public information available on Facebook, Graph Search allows people to run search queries on four primary areas: Interests, Photos, Places and People. The “search results” are ranked based on Facebook’s proprietary algorithm EdgeRank which takes into consideration the number of Likes, how recent a post was created and affinity (the level of closeness the searcher has with the one who shared the post or liked a page). This means that if a Facebook Page or Facebook post was shared or liked by your close Facebook friends, chances are high that these will rank high on your Facebook Graph Search’s results page.

Criticisms Against Facebook Graph Search
As with any other new technology, there’s a certain level of dubiousness that is currently surrounding Facebook Graph Search. Social media marketing experts such as Ray Valdez of technology research firm Gartner said that an average individual user on Facebook doesn’t share tons of information which could mean irrelevant and low quality Facebook Graph Search results, especially if a user’s friends are not really active on the said social networking site.

On the other hand, Facebook Graph Search offers businesses that are active in marketing their products and services on Facebook a different way of targeting and reaching their consumers.

A Quick Example of How Businesses Can Use Facebook Graph Search

For example, an Italian restaurant that has a Facebook Fan Page can run the query “music people who like Pizza like.” This will return a list of music artists that its Facebook followers are listening to as well as data on the favorite music of the general “pizza-loving population” on Facebook.

This restaurant chain can now started posting Facebook status updates linking its products to these music artists and even create a special promo related to this. Overall, what this means is that Facebook Graph Search can help businesses come up with more relevant messages for their social media marketing as well as build more meaningful, relevant and strong connections with their target market by gaining insights on their interests.

Search with a Context

The use of social signals or social data in churning out relevant results is not something new. Google has been taking into consideration these social signals when ranking websites, especially with the growing popularity of Google+. That being said, what makes Facebook Graph Search stand out is that the results are purely social – which can possibly mean that results have more context and have more “personal relevancy” to the users.

Facebook Graph Search is still in its infancy stage and it’s not going to dethrone Google anytime soon. However, businesses and social media marketing professionals should remain vigilant and be always on the lookout as borders between internet marketing practices become less defined. It is definitely high time for everyone to take integration seriously.

How do you think Facebook Graph Search is going to affect your business?

The post Facebook Graph Search – How it Can Affect Your Business appeared first on Digital Marketing Agency - TIS India Blog.