A consistent social media presence is crucial for increasing brand awareness and visibility, establishing and sustaining relations with customers, and building authority and loyal following. This requires regularly engaging with your target audience — with relevant and meaningful content. It also requires remaining abreast of the social landscape and competition.

With the explosive growth and expanding reach of social media, all of this is not possible manually. Here are 7 primary aspects of your social media marketing presence and associated tools for enhancing it.

1.Know Who’s Talking About You and Your Brand with Mention

Go for Mention, an easy to use better alternative for Google Alerts. Unlike Google Alerts that rank the mentions and may not let you know the results immediately, Mention alerts you the moment you receive a mention!

Generally, Google Alerts works by sending you an email when it detects new web pages, articles, and blogs in the top 20 Google Web Search, or the top ten results in either Google News or Google Blog Search for a query. Hence, as long as there is no different in the top results, notifications are sent. This limits your access to less ranked mentions you may be receiving on the web or social media.

With Mention, the alerts are generated whenever you receive a mention. Furthermore, you can monitor a range of platforms including Web, Forums, Videos, Blogs, Twitter, Facebook, News, and Images among others. Then there is the robust reporting feature that lets you monitor the spikes in your online presence, to whom the spikes are attributed to, and how well have they worked in your favor.

2.Track and Monitor your Social Presence Oktopost

Don’t forget Oktopost, an all-round social media management dashboard. It intuitively displays and groups social messages, making it a lot easier to monitor the content. Some of the best features of this tool include:

• Tracking conversions on your social media posts, going back as early as 3 months back at the time of your sign up. Hence, even as you set up you already have previous data to look at.
• Robust analytics tools for social campaigns
• The ability to capture information on your social leads

This tool also allows you to easily share content with your audience. As soon you create a social content, the tool automatically creates campaigns for each content letting you track the progress and see the associated metrics for that.

3.Automate all your social platforms with Rignite

In a short time period, Rignite has become the mother of all dashboards for monitoring multiple accounts. It allows you to monitor and control multiple social accounts (Twitter, Facebook, Instagram, YouTube, etc.) from a single dashboard. Within Rignite platform, you can also remotely collaborate with your social media team without any hassle.

Do you have the content and want to schedule the next whole month in advance? Start with the “schedule Profile Groups” feature that lets your schedule multiple social media posts for all your platforms. Do you want to remain abreast of interesting content? Automate the curation process by connecting with Feedly.

The biggest highlight is the Campaigns feature that lets you set up New Campaign where you can schedule a range of activities including series of posts, promotions, discounts, contests, growing your email lists, and more!

In addition, we have the in-built analytics that measure what’s working on your profiles and what’s not. It allows you to easily monitor and measure different trends on those media channels.

4.Remain Abreast of the Firehose with Topsy

A twitter stream nearly 9 thousand tweets per second through its very own content pipeline it calls the Firehose. Making sense of the millions of tweets that stack up during the day becomes hard. This is where Topsy comes into play.

Topsy is a free analytics tool for twitter that allows you to search, analyze, and monitors tweets. It allows you to easily tweets, shares, links, videos, and photos for specific person and topics. This data is crucial for deciphering the trends and enhancing your outreach campaigns with blogger.

5.Compare Your Facebook Page with That of your competition with LikeAnalyzer

Remain abreast of your Facebook page and that of your competition with LikeAnalyzer. The tool lets you analyze any Facebook page and give you a score out of 100. Whichever page you choose, the tool offers valuable information, including:

• Posts by Page — Reports the post history; their timing; number; length; shares, comments, and likes per post; and level of curiosity it generates, among others.
• Posts by Others — Measures the effectiveness of your/brand’s handling of fan response to each post
• Page Performance — The overall performance of the page in terms of the audience size, likes, and other metrics needed to be successful

The end report is a treasure-trove of information and insights about how well your page is doing. What’s more is that the report suggests improvements. When done on a competitor’s page, it offers business intelligence that you can leverage to make your page better.

6.Find the exceptional content that your audience will love with Sway

Sway is a handy and powerful tool for automating your search for quality content. Simply add the topics of your interest, or relevant to your niche, and submit. The tool will scour the web, curate the best content, and bring you a daily dose of this content for sharing with your audience. The single dashboard comes free, but if you want to manage multiple accounts from a single place then the paid plan starts at $9 for two dashboard/per month.

7.Find out what is Trending, and the influencers sharing them.

Use BuzzSumo to find what type of content is being shared by people,, for researching your competition, trending topics and more. The platform is geared to find and weed out the pieces of content that are being shared the most, and who is sharing them! This is a great method of finding the influencers in your nice. Prominent features of the tool include:

• Content Discovery and Curation — Leveraging social search it tells about the content that is trending, will trend, and will resonate with your audience. Lets you easily curate and share it
• Content Alerts — Let’s you remain abreast of the trending content (set-up for competitors, authors, keywords, and even domains)
• Influencers and Outreach — Because using influencer is mutual, and better than paid ads
• Content Insights — Analytics reports for the trending content, and performance of your content
• Research and Planning — Offers tools for faster and better research and planning of content and your competitors

It is a great tool for remaining abreast of the market — content, competition, audience, and your performance amidst it all!

These tools will immensely help you to enhance your social media presence. However, it is always a good idea to take help from social media marketing agencies if you want more professionalism and effectiveness in your marketing strategy.

The post 7 Effective Social Media Marketing Tools to Enhance Your Social Presence appeared first on Digital Marketing Agency - TIS India Blog.

Sometimes, I wonder how Facebook has dominated the internet world with its unbeatable presence. For a successful online business implementation, social media marketing over platforms like Facebook has become a requisite need for all organizations. If you have experience of working in this digital era from years, you must have been aware of what these Facebook insights are and how their evaluation help in founding a brand value in this highly competitive marketplace.

In this internet driven atmosphere, social media marketers have become an integral part of any business organization because they play the most considerable role of monitoring and tracking the metrics of social media platforms like Facebook and reporting those measures to the managers for further evaluation on daily basis.

Now, the first question that strikes in your mind is that how the measurement of FB insights helps in business branding. Another remarkable query is that whether the experts are reporting only the likes to the managers or they are just filtering the data to report only that information which is vital for effective business branding process. Customer centric marketing strategies yield the best results. However, before discovering the right answers for these questions, it is equally crucial to know what metrics are used for measuring Facebook Insights and why you need to measure the performance of your Facebook page.

While evaluating the promotion of any business via Facebook, it is noteworthy to comprehend how many people reach your post, how many of those were able to engage with your post, and how many clicks the post has received from them.

On the other hand, if you want to evaluate the Facebook metrics with better precision, it is important to extract the export files for scrutinizing the useful statistics.

You can easily follow some simple steps to find out the export files. The steps are listed as follows:

• Login your Facebook business page.
• Click on the “Insights” that can be sighted in between ‘Activity’ and ‘Settings’ options on top of the page.

The web insights will be displayed, as shown in the Figure given below:

• Click “Export Data” button located on the top right corner to view the documents, which are not displayed in the Web Insights window, as shown in Figure listed below:

The Exports Insights Data dialog box will open asking you to tell Facebook what you want to export.

• Select “New” radio button under SELECT EXPORT option displayed on the Exports Insights Data dialog box.

Keep the data range as default.

• Select “Excel” radio button under SELECT FILE FORMAT option and “Post level data” radio button under SELECT DATA TYPE option to download the FB insights of your business page, as shown in the figure given below:

You can download both page level data and post level data to get a better accuracy of your FB page insights however, you will have to download both these data separately by selecting the options one by one.

Although there are various metrics used for measuring the FB insights for your business growth, but we will discuss about the most remarkable metrics in terms of their ratios, which are used for monitoring and tracking down the performance of FB pages. Let us know why these ratios are important and how we can measure them.

Consumers vs. Total Reach

Reach is the only metric that provides the gist of the performance of the post whereas Consumer is the metric that helps to evaluate the number of users who saw or click anywhere on your post in the form of like, share, comment, like click, video play expand comments, click  profile of commentator etc. The ratio of consumers to the total reach reveals the influence of your content over the visitors of your Facebook page.

For evaluating this ratio, two statistical measures are taken into consideration:

• Lifetime consumers: It refers to the number of users who generated clicks on the FB page
• Lifetime total reach: It refers to the number of users who has visited the FB page without generating any click

This ratio signifies the number of users who have clicked over a post to the number of users who have just viewed the post.

Why this ratio is vital: Measuring this ratio is very vital for a Social Media marketer because it helps in evaluating how a specific post engrossed clicks by taking in account the total users who saw this particular post. In this ration, the complete concentration is on the number of users reaching over FB page instead of clicks only.

Consumptions vs. Impressions

The statistical measures used for calculating this ratio are:

• Lifetime consumptions of a post: It refers to how many times a post was clicked by the users
• Lifetime impression of a post: It refers to how many times a post was seen by the users

This ratio signifies the percentage of time and not the users that was spend on clicking the post over the percentage of time it was seen by the users

Why this ratio is vital: This ratio plays a prominent role in evaluating the measurement to find out how many clicks a particular post has received regardless of the number of times people who saw this post. You cannot decide success and failure of your Facebook promotion based on the number of clicks only because we cannot ignore those factors, which significantly influences the impression as these impressions are responsible for generating the effective clicks in a day or a week.

Apart from these two vital ratios, one more important ratio helps the social media marketers in getting a better interpretation of their Facebook page insight, which are Engaged fans vs. Likes. This ratio gives a better representation of the number of fans who have engaged with your post in terms of likes as well.

Engaged Fans vs. Page Likes

Engagement is the true measure of how your content communicates with your audience and an engaged fan will not necessarily click on your post but he or she might view your post or generate a story from your post.

The two important statistics used in measuring this ratio are:

• Lifetime people who have engaged with your post: It means total number of people engaged with your posts or page.
• Lifetime total likes: Total number of likes received by your Facebook Page.

This ratio indicates percentage of fans who clicked on your post without considering whether they view that post or not.  It has a direct influence on your EdgeRank and perceptibility.  Rather than just being a ratio, it is the barometer for reading the success of your content.

Like denotes that someone has clicked like button on your post either through your FB page or through a website that prompts to your FB page.

Engaged fans are represented by the number of “Talking About This”, which is displayed next to the Like button on a Facebook page. It actually denotes the number of fans who are interacting with your Facebook page. This includes activities such as likes to a post, comments, shares etc by the people who visited on the page. Let us take the Fan Page of Lionel Messi to illustrate the actual meaning of this ratio in the figure given below:

In the picture displayed above, you can see that the Fan page of Lionel Messi has 843,311 likes while 152,120 people are talking about this.

The Engaged fan vs. Likes ratio for this Facebook page is 152,120/843,311, which is a great example because it clearly indicates that this page is successful in engaging people over it and has carved a successful niche of those fans who have liked this page.

Why this ratio is vital: The ratio offers a better idea of the percentage of your fans who holds interest in your posts whether they liked your posts or not. If you evaluate this ratio, you will know what to implement to make more people engaged with your posts because engagement of fans is very important for the successful branding of your business.

Fan Stories vs. Fan Impressions

Fan stories are those stories, which are generated when a fan or a visitor likes, comments, share your post, responds to an event, or answers a particular question. You can evaluate the fan stories within Insights in the How people Are Talking About Your Page section, where you can see graphs displaying the likes, shares and comments:

On the other hand, Fan impressions are those impressions, which denote the number of times a post is displayed to the fans without being clicked by them. Therefore, the two most important statistics used for evaluating this ratio are:

• Lifetime Post Stories: It denotes the numbers of times a post generates stories likes, comments or shares from your fans
• Lifetime Post Impressions: It denotes the number of time a post is displayed to its fans.

This ratio represents the percentage of times a post is viewed by your fans that resulted in stories.

Why this ratio is vital: While a click shows the interest shown by people towards your post but clicks that results in stories makes your post viral over social media platform, which ultimately help in popularizing your business brand among your fans. It also reflects the capability of your content to motivate a second action, which serves as the endorsement base for your business.

Measuring your Facebook Page performance to know the popularity and branding status of your business is of utmost priority for the success of businesses. However, instead of performing the FB Insights metrics evaluation manually, you can use free tools like Simply Measured and Page Analyzer but it is important to choose paid tools like Wisemetrics, Pagelever and PostAcumen for better results and enhanced accuracy. Overall, it is very significant to make wise decision regarding the choice of Facebook Insights metrics so that you can promote your business well over social media platforms thus taking your business productivity to new levels of success.

The post Facebook Insights – A Powerful Social Analytics Tool appeared first on Digital Marketing Agency - TIS India Blog.