With more than one billion unique users each month and over six billion hours of video being watched each month, YouTube has become an important channel for the lead development. If you are not hosting your video on YouTube, you are making a big mistake. Hosting your videos on YouTube means that people are more likely to find them; and if their reaction is positive, they are more likely to visit your website for getting more information.

If you are wondering to get people from YouTube to your website and are looking for ideas to move people from watchers to clickers, then you must read this article. In this article, I have explained some easy but powerful ways to get your YouTube audience over to your website.

Tips to Get Traffic from YouTube

1. Tell People Exactly What to Do!

It is the easiest but often overlooked step. At the end of each video, you should specifically tell people how to get to your website and the benefits of doing so. You can complete it with a line of dialog, for example: you can write “Thank you for watching my video! If you want to know more, head to www.tourmyindia.com.”

2.Write the description of video in the description box

While uploading new video on YouTube, you should add a description of the content. Most online marketers never take advantage of this function of YouTube. In order to turn your video’s description box into a traffic-getting machine, you should add a 5-6 word call-to-action at the beginning with a complete URL of your website:

In addition to this, I will recommend adding one or two paragraph of text to describe the content of video. In this way, you will get a chance to add your website URL again at the end of the description.

3.Convert video viewers into highly targeted traffic using Call-to-Action Overlay

You can also take advantage of a little-known YouTube feature called the “Call-to-Action Overlay”. This overlay is a simple banner ad, which sits on the lower third of your video. In this overlay, you have full control over the thumbnail image, copy and the desired destination at which you want to send the users to. This overlay will appear as soon as the video begins to play and it can also be closed by the user. It takes a few minutes to set up this function, but not adding this function is simply leaving valuable traffic.

4.Try to make keyword rich video tags

You should add more keywords into your videos, as it will create more opportunities for people to find your video. For example, if your video is about “Peanuts”, and you use only “Peanuts” as a keyword, then your video may appear only when people search for that particular keyword. If you insert a network of related keywords such as “cashews, nuts, groundnuts, almonds and protein foods”, then you will open up a huge door that people can walk through to find your video. Make sure to use the “Tags” field correctly and try to add as many tags as you can think off.

5.Transcribe Your Videos

You should properly transcribe your YouTube videos and try to post the entire transcript into the video description. You can transcribe your words using a service like speechpad.com. It will help you to get lots of SEO juice so as to boost the rank of that video. If you paste the transcription into your video description field, you will not only make your video easier for people to watch but also see an eventual rankings boost.

6.Don’t forget to reply to a popular video

YouTube allows posting a video reply to some videos. It means on any video you publish, someone can leave a “video comment” with reference to your video, and it will show up below your video. You can use this feature in reverse order too! For this, just find a popular video with many views and post your video as a reply. Now millions of people will see your video, just because you posted your video as a reply to it. However, you should keep in mind that you can do this only once, therefore, choose the popular video wisely.

7.Direct lots of links to your video

External SEO not only boosts rankings for pages on their own domain, but also plays an important role in the page ranks for YouTube videos. When you have lots of authority websites which direct links to your videos of YouTube, they rank higher for their keywords, which also boost visits to your site. From your site, people see more of your videos, and it will boost the ranking of those videos. Shortly, you have a big network of popular videos feeding huge traffic into each other which grows every day.

In order to save time doing the external SEO for your YouTube videos, you can use a popular service AudienceBloom.com. Further, while embedding your own video on your blog, you can add a link back to the YouTube video. You can make the link by saying something like “Click here to watch this video on peanuts on YouTube.

8.Insert Videos at the End of Your Video

At the end of your video, you can show your other related videos. If you linked to other videos of yours, you will end up with a huge network of the inter-linking YouTube videos which will boost their traffic and rankings. It is a good idea to insert the video footage of the other videos at the end.

Conclusion:

Use above 8 tips now and you will definitely be able to build your brand on YouTube by reaching new customers every day. Make sure to add all these tips to each of your videos. Remember that if you have something that people want, then they will take the next step to work with you and your video will rank high. Have you noticed a jump in the ranking of your YouTube video after using these tips? Let us know in the comments below.

The post Powerful Tips to Get Traffic from YouTube appeared first on Digital Marketing Agency - TIS India Blog.

Started as a free tool for sharing amateurish and personal clips online, YouTube has taken control over the Internet phenomenon by emerging as the third most popular website among the younger generation. Other than the social media giants like Facebook, Twitter, LinkedIn etc, YouTube is also considered as a vital ingredient of a successful social media marketing campaign for branding your business and products over the Internet.

Business owners now begin to perceive the platform’s prospective to convert eyeballs into dollars. Therefore, you can consider YouTube as the ideal place where you can upload the videos of your services and products for branding your business among your customers. While youngsters are mainly interested in vying for accessories, fashion trends, latest clothing styles, DIYs and room decor, yet you can use this immensely popular platform for promoting products of any type.

YouTube Videos as Brand Reminders

YouTube is used by most of the popular and reputed brands for improving their sales and revenue. We can take the example of Ford Motor Company, Samsung Mobile, and General Electric who have their own YouTube channels those points to their official site. Even business websites have also found YouTube as an effective medium in improving sales and leads.

YouTube Is Best Way of Promoting Your Business Online- Find Out How?

Often we get confused how we can use this medium efficiently for developing our brand on YouTube among the younger audiences. Video is the best way of communicating your brand to your customers since it established a real time experience within them and your customers feel as if they have really touched and met with your product. Hence, video can easily support your branding effort like no other medium.

The transformation of your online business on social platforms is completely under the control of social media marketing professionals and hence, every SEO expert must be aware of the strategies that could be used effectively for promoting your business and its product over the internet through the popular video platform “YouTube”.

For your convenience, I have sorted list of 3 important or you can say vital strategies, which can be used for developing your business brand on YouTube by reaching your new audiences:

1. Brand Your Business Profile

If you want to set up your business brand over YouTube, you must have to decide how you have to position yourself for establishing your business’ unique identity among your new audience segment. If you own an already popular brand name, you can carry your brand’s fame over YouTube channel to make your presence consistent among your customers.

If your business has different domains, then all the domains should be promoted under one company name however if your business is specialized in offering services in one particular domain such as real estate companies or financial companies, then you must brand your business under a full name.

The various steps required to build your brand over YouTube are listed as follows:

• Select a Channel Name: The first step towards building your profile over YouTube is to select a channel name as per your business strategy. The channel name could be your company’s name or a unique and impressive “show” name for your YouTube channel. For example, let’s say you want to brand yourself as IT expert, you will definitely choose the channel under your name.  The URL, which you will receive after successful registration is youtube.com/user/yourfullname.
• Set up your Profile: After choosing your channel name, start filling your profile details as it allows the audiences to locate you on a giant platform like YouTube where millions of people are competing for grabbing attention.
• Channel Information: YouTube offers different accounts for the profile holders to choose from however, if you are an expert in your field, you can choose “Guru” account, which offers custom logo and links to choose from.
• Customize the channel: You can also customize your channel to make it more impressive for the viewers. Login to your account and on the top of the screen; choose “Switch to Player Mode”. It will modify your current display to the new layout where the audiences can see your latest videos and can also select any of the other ones from the sidebar.
• Create titles and tags for your channel: You can create title and tags for your channel. You only have to click “Settings” where it says “Edit Channel” and then you can set the title. On the right side, you can add the tags by using the popular keywords related to your business to make your video easily searchable by the viewers.
• Latest Videos: The most important thing, which you definitely don’t want to neglect, is to click “Edit” button on the top of the screen and select “Use the Most Recent” where it says “Featured Video” t allow the people view your latest videos automatically.

After branding your business profile, the next thing is to create remarkable videos, which will put your brand into spotlight and also help your business to develop further.

2. Make Notable Videos

It might be many times when you have come across the phrase, “Content is the king” but the only way to make your content successful among your patrons is worth spreading. Your content must be very exciting as well as interesting to impress its viewers. Here is an example of a remarkable video having high quality and exciting content.

For creating an effective and high quality video, you need some important elements, which are listed as follows:

• Advanced Video Equipment: If you really want  to create an inspiring video for your business promotion on YouTube, then you must use camera with high quality lenses, amplifier, adequate lighting and other essential and professional tools so that you video looks not only remarkable to your audiences but professional as well.
• Create Content: Ensure that all your videos must be created in accordance with the theme of your chosen YouTube channel and that all the necessary details like title, tags and descriptions are properly filled for all your videos. Include links for your website and blog in the description of all your videos to increase the chances of better leads and sales to your site.

Once you have finalised with creating outstanding videos for your business branding over YouTube, the next step is to promote your videos across your channel so that more and more viewers can reach your video and know about your products and services.

3. Endorse Your Videos

Endorsing your videos is the simplest way of reaching new customers. While the videos should be promoted on reputed and known social media platforms where you already have sufficient number of subscribers like Facebook, Twitter, Google+ LinkedIn etc. YouTube has efficiently streamlined the sharing of videos of these social networks.

For sharing and promoting your YouTube videos on different social platforms, you can perform the following steps:

• Sharing Videos on Facebook, Twitter, and Google+: Go to your YouTube account settings followed by clicking on “Sharing” button. In this menu, you can easily syndicate your latest YouTube updates through Twitter, Facebook, and Google Reader.
• Integrate with Your Blog: You can also add links to your blog by clicking on the “Blog Setup” button. This feature will allow you to post your videos directly to your blog in just simple clicks. You can also embed your videos to your blog or website. The embedded videos of YouTube offer you different options like different size arrangements, border and variety of colours.
• Link to Your Videos and Channel: The more links to your video will result in higher ranks over search results. Also, more links means more traffic to your videos, which eventually helps in developing your brand over Internet.

Final Words

YouTube isn’t leaving anywhere but it is just one of the most admired websites across the globe and also one of the best places to get started with online video promotions for your business. Although most of your videos might not get significant number of views, the imperative thing is that you can control your video content to share it on all your branding mediums for further promotion of your business brand.  Specialized digital marketing services focused on improving ROI can help your business succeed online. Your own YouTube channel can become a very essential asset to your brand as it is the single medium that provides your genuine voice and facade like nothing else can.

The post How to Build Your Brand on YouTube and Reach New Customers appeared first on Digital Marketing Agency - TIS India Blog.